Wu Chun tapped as RB’s first brand ambassador

22 Aug

Saturday, August 9, 2014

BRUNEIAN celebrity Wu Chun has been tapped to be Royal Brunei Airlines’ (RB) first brand ambassador as the carrier looks to capitalise on the China market.

This was revealed by RB Deputy Chairman Dermot Mannion, who said yesterday that Wu Chun, whose birth name is Goh Kiat Chun, is the “ideal choice” to carry the brand with his combination of regional celebrity and image as a family man.

Wu Chun’s campaign as a brand ambassador will kick off in Shanghai on August 21, where RB flies to four times a week.

“The press conference in Shanghai will give us an opportunity to introduce Wu Chun to his fans in China and we believe that it will be a very good event to promote both the airline, and Brunei as a tourist destination,” said Mannion.

Asked if the airline would increase flights to China following the move, the deputy chairman did not give specifics but said that the carrier was looking to “expand services” to China.

“These are early days, as our brand ambassadorship is just getting started. (At the moment) we are all about building awareness about RB and Brunei,” he added.

He also noted that Brunei’s recent expansion of routes, especially to Denpasar in Bali, has been gaining strong traffic, with a good number of Chinese tourists flying RB. “Tourists from Shanghai have been coming through Brunei, spending a night or two here before moving on to Denspasar. The early indications are positive.”

Meanwhile, Wu Chun, who shot to fame as part of Taiwanese boy band Fahrenheit while also starring in several Taiwanese films and television shows, said that RB’s expansion and quality of service were the reasons behind him backing the airline.

“I have been brand ambassador for (other) companies … but I’ve never had the chance to represent something that is truly Bruneian. It’s a privilege and I’m truly excited,” said the 34-year-old.

“I have seen their (RB’s) improvement over the years when taking their flights, and what separates them from other airlines is their unique hospitality. The RB brand is about showing Brunei’s culture and values, treating their customers like family.”

The Brunei Times

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