Wu Chun becomes face of RB

22 Aug
Wu Chun with RB’s Deputy Chairman, Dermot Mannion, and RB cabin crew. – AZARAIMY HH

Wu Chun with RB’s Deputy Chairman, Dermot Mannion, and RB cabin crew. – AZARAIMY HH

|     Azaraimy HH     |

BRUNEI-BORN celebrity, Wu Chun, has notched another level of success as he takes on the role as the Royal Brunei Airlines (RB) International Brand Ambassador.

Wu Chun will be featured as RB’s international brand ambassador with an official signing ceremony set to be held in Shanghai on August 21, 2014, which will kick-start the campaign and activities.

This announcement was yesterday made by RB Deputy Chairman Dermot Mannion during a press conference at The Empire Hotel & Country Club. Wu Chun’s appointment as brand ambassador has been received well across inbound travel agents and tourism officials.

Tourism Development Department Acting Director Mariani Hj Sabtu described it as being an interesting time for the industry, adding, “not only will he represent the RB brand, which is a national flagship carrier, he will indirectly become the face of the nation’s tourism industry, which is, if you think about it, a very significant role”.

Dermot Mannion said, “Wu Chun’s celebrity status in our regional market, together with his renowned image as a family man, makes him the ideal choice to represent the RB brand. His popularity will serve to better introduce RB and Brunei as a destination in the all-important China market and across Asia. RB is looking forward to a year of strategic marketing activities and exploring more collaboration in the future with Wu Chun in his ambassadorial role.”

Meanwhile, Wu Chun said, “I was introduced to RB’s brand attributes – authentic, gracious, delightful and optimistic – which I find very fitting for my image as a family man, entrepreneur and celebrity. As a Bruneian, to say that I am delighted to be linked to the RB brand is an understatement.”

Wu Chun speaks at the press conference as RB Deputy Chairman Dermot Mannion looks on. Wu Chun’s appointment as brand ambassador has been received well among travel agents and tourism officials. – AZARAIMY HH

Wu Chun speaks at the press conference as RB Deputy Chairman Dermot Mannion looks on. Wu Chun’s appointment as brand ambassador has been received well among travel agents and tourism officials. – AZARAIMY HH

 

At the press conference, the announcement was met with delight not only for Wu Chun and the RB team, but also those from the Brunei Tourism Department, which hopes that Wu Chun plays a key role in introducing Brunei as a tourism destination especially in areas of agro-tourism and eco-tourism.

Wu Chun, who – despite having shot to fame overseas, is proud to be Bruneian, told the press conference, “I had previously been involved with big brands like Coca Cola and Levy. But, as a Bruneian, being able to represent our own Bruneian brand is a dream come true.”

Over the past 10 years, travelling had become part of his lifestyle, with almost 100 days a year spent onboard RB. This allowed him the chance to grow close to the RB crew, and now he feels honoured to finally join in as ‘one big family’.

Dermot Mannion added, “Wu Chun recently participated in a very successful reality TV show called ‘Dad is Back.’ I am excited to say that daddy has come back.

“This is a proud occasion for us. Wu Chun is a proud citizen of this country, who has gained an international reputation of being a family man and instilling family values – attributes that we at Royal Brunei Airlines as an airliner and indeed Brunei as a country, are seeking to promote. We are delighted to welcome Wu Chun as our very first international brand ambassador.

“His popularity is immense right across the Asian region, especially in China. The first major port of call after this announcement will be Shanghai on August 21, where we will have a major international launching event. There will be other events planned for our 40th anniversary in mainland China and elsewhere,” Mannion added.

Mariani Hj Sabtu noted that Wu Chun is the best choice for the role as his popularity is not just within the region, but also in Asia and beyond, including the Chinese population in US and other parts of the world.

With regard to promotion efforts, she explained that marketing and promotion activities are needed continuously. Additionally, there are also activities with event agencies to further boost the Brunei tourism image, and efforts to build tourism products with the help of other agencies.

The Ministry of Industry and Primary Resources through the Brunei Tourism Development Department is also encouraging investment into the tourism industry in the country, and is also looking into products considered strong points for Brunei, such as Agro-Tourism and Eco-Tourism activities.

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